“We have loved working with Paul – he has been really proactive and has sought to get to the bottom of any challenge that we have faced. We have been impressed with his outputs which are to the highest standard.”
Paul TomlinsonShopify Studio for Craft Food & Drink Brands
I've run a food business. My chocolate was stocked in Selfridges. I ferment my own kombucha and kefir at home. And I'm building a wellness brand of my own. Now I build Shopify stores for founders like you — people obsessed with what's in the bottle, the bar, or the jar.
Sound familiar?
- You've poured everything into your product, but your Shopify store doesn't reflect that quality.
- Your brand looks incredible on Instagram — but inconsistent and slow on your website.
- You're losing customers at checkout and you're not sure why.
- You don't have time to deal with your website — you're busy running a business.
- You're juggling subscriptions, shipping perishables, and managing claims compliance — and your current store wasn't built for any of it.
Here's what I do about it.
- Design & brand: A store that looks as good as your product tastes. Built for founders who care as much about the package as the product inside.
- Shopify build: Custom development with the things craft food and drink brands actually need — subscriptions, perishable shipping, age verification, claims-safe copy, and a CMS you can actually use.
- Words that sell: Product descriptions, landing pages, and email flows written for people who read labels — not generic ecommerce copy.
- Performance & search: Faster load times, cleaner code, and search visibility that brings the right buyers to your store.
Why craft food and drink?
I ran a chocolate business. I was stocked in Selfridges. I know what it's like to watch an ecommerce store fail to convert.
I also know what works. I ferment my own kombucha and kefir. I'm building a wellness brand of my own right now. I read every ingredient label and have too many recipe books. When you work with me, you're not hiring a developer who learned about your category from a brief — you're working with someone who lives and breathes the world of food and drink.
Trusted by serious organisations
Before I focused on craft food and drink, I built websites for academics, agencies, and global organisations. Here's what they said.
Gina Artzen, Gripped
“Thanks for your support with this Paul Tomlinson. We’ve certainly made a big impact on the organic performance of the site. Not just by cleaning up the performance, but also by just moving away from layers and layers of legacy issues that were continually being added to. A fresh start and some impressive growth in organic traffic to go with it…”
Sam Robinson, Whole of the Moon Marketing
“Paul was a pleasure to work with and was always happy to find a way of delivering what was required, even in the face of the occasional technical challenge!”
Eddie May, Overdog Marketing
“Paul developed a bespoke responsive website as part of a remote creative team for an international client. During the project Paul was knowledgeable about his craft, prompt to respond and thorough throughout – he went over and above to ensure the client was happy. Our client is thrilled with the end result. Thank you, Paul!”
Cath Harris, IPSA Consulting
“Working with Paul was an absolute pleasure and I’d happily recommend him to anyone who needs an expert, safe pair of hands for their web development. He was exactly the right man for the job on a highly demanding project!”
Steph Melodia, MD, Bloom Ltd
“Paul Tomlinson and Alex Pitt managed to create a miracle in a such a short period of time. He redesigned an existing website into a more dynamic and user-friendly site while Alex made it attractive and welcoming to users. I am very appreciative of their professionalism, time and ingenuity. I would work with both of them again in a second, and I would highly recommend them to others.”
Prof. Paul Spiegel, Director, Johns Hopkins Center for Humanitarian Health
“Paul Tomlinson has managed to develop a brand-new website for our COVID-19 Humanitarian offering very new functionalities and options. Paul’s technical skills and experience have been essential to launch our website in time. Reliability, listening to our needs and being able to translate them into functional tools fully characterise Paul’s work.”
Prof. Karl Blanchet, Director, Geneva Centre of Humanitarian Studies
“Paul was very responsive, had a positive attitude and provided a great service”
Ovi Vilkauskas, SharpEnd